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How we consume football in the age of inattention

  • porthawk
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7 years 11 months ago - 7 years 11 months ago #9721 by porthawk
I'm posting this article on the basketball board because of the Mario Chalmers shot/2008 championship reference. The article overall is a good one, though. Moderators, feel free to move it to the "football" board if you feel it belongs there.

Mulholland does a quick scan of the room and is dismayed at the number of heads buried in glowing rectangles. Then he pulls out his own device to show a clip from his personal Instagram story. “Look,” he says as the video shows the bar in the midst of a college football Saturday. “On her phone, on her phone, on their phones.” With his cracked iPhone still on the table, Mulholland moves from Instagram to YouTube to provide a glimpse into the past. In the clip he loads, Mario Chalmers pulls up for a game-tying three in the 2008 NCAA Tournament final on one of the bar’s TVs before the camera pans the crowd. Pandemonium only begins to describe the scene. Mulholland interrupts. “See that guy, jumping on the bar? He ended up crowd surfing, literally, from there, all the way to the front of the bar and out the door.” The video ends. “That sh** just doesn’t happen as much.”


www.si.com/nfl/2016/11/30/nfl-television...er-snapchat-facebook
Last Edit: 7 years 11 months ago by porthawk.
The following user(s) said Thank You: Bayhawk

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